Bespoke Swimming Pool BuildsIndoor & Outdoor, Planning to Finishin Surrey, Sussex, Kent & London
A pool designed around how your family will use it, with one specialist managing every stage, so you get the pool you pictured without managing the build yourself.
11 years' experience
Working on pools since before 2019
5.0 on Google
Five-star rated
£1m public liability
Insured for your peace of mind
Free site visits
Free site visit and quote
Domestic & commercial
Homes and businesses
About this service
A pool built for how you'll swim.
A new pool build is a fully bespoke project: we start with how you want to use the pool (exercise, family time, entertaining, year-round swimming) and design the size, shape, finish, plant and features around it. Builds can be indoor or outdoor.
Anthony discusses the features you want and then handles the whole project, from planning through construction to the finished, filled and commissioned pool. Where specialist trades are needed, he brings in and coordinates the right contractors, so you have one person to deal with.
It is for homeowners and commercial clients planning a pool from scratch. Professional management matters because a pool build involves ground works, structure, plumbing, electrics, heating and finishes that all have to fit together. Decisions made at planning stage (plant room position, pipe runs, heating type, cover) decide what the pool costs to run for decades.
If it's ignored
Where pool builds go wrong.
Most expensive pool problems are designed in at the start, not caused later.
Undersized or badly placed plant
A plant room that is too small, too far away or poorly laid out means weak circulation, high energy bills and difficult servicing for the life of the pool.
Budget creep
Vague quotes leave out preparation, ground works or finishes. The real cost only appears halfway through, when it's too late to change course.
Too many contractors, no one in charge
When nobody coordinates the trades, mistakes fall between them and delays stack up.
A pool that doesn't fit your life
The wrong depth, shape or heating for how you'll actually swim means a pool that's used less than expected.
Watch out for
Common mistakes we see
- Choosing a design before deciding how the pool will be used
- Leaving heating and covers as an afterthought
- Comparing quotes that don't include the same scope
- Not planning access for future servicing
Our process
Five clear steps, no surprises.
- 01
Consultation
A free visit to understand your site, your budget and how you want to use the pool.
- 02
Design and planning
Size, shape, finish, plant, heating and features agreed, with your quote and plan.
- 03
Construction
Excavation, structure, pipework, plant room and finishes, managed by Anthony with specialist contractors where needed and the site kept tidy.
- 04
Commissioning and testing
The pool is filled, equipment commissioned, systems checked for leaks and pressure, and the water balanced.
- 05
Handover and guarantee
A walk-through of how to run your pool, guarantee terms confirmed in writing and the option to move onto a service plan.
What you get
The difference you'll notice.
Designed around you
Fully bespoke, not a catalogue pool forced into your garden.
One point of contact
From planning to finish, Anthony manages the project and the trades.
Efficient to run
Plant and heating planned from day one to keep running costs down.
Built to be serviced
Plant rooms laid out for easy access, so routine care is quick and affordable.
Clear budget
Tell us what you want to spend and the design is built around it.
Aftercare in place
The person who built your pool can service and maintain it.
In detail
Options for your new pool.
Every build is different. These are the main choices we'll talk through together.
Indoor pools
Indoor pools can be used year-round. They need careful planning of heating, ventilation and dehumidification to protect the building and keep the air comfortable.
Outdoor pools
Outdoor pools are the classic garden pool. Position matters for sun, shelter and debris, and a good cover makes a big difference to heating costs and cleanliness.
Finishes
Liner, tiled and fibreglass finishes each have different looks, costs and upkeep. We'll explain how each suits your design and budget.
Plant rooms and filtration
Pumps, filters, valves and dosing equipment are sized for your pool's volume and use, and laid out for efficient running and easy servicing.
Heating
Heat pumps and other heating systems are chosen around how and when you'll swim, and paired with a cover to keep heat in.
Covers and safety
Covers reduce heat loss, evaporation, chemical use and debris, and can add a layer of safety for families.
Domestic and commercial
Home pools focus on design and comfort. Commercial pools need to cope with heavier use and have practical servicing access. We build for both.
FAQs
Swimming Pool New Builds: your questions.
Can't see yours? Call 07879 067691.
How much does a new swimming pool cost?
Bespoke pools vary widely with size, finish, location and features. Consultations and quotes are free, and if you share your budget Anthony will design to it.
How long does a new pool build take?
It depends on the design, site conditions and equipment lead times. You'll get an expected timeline with your quote.
Do you build indoor and outdoor pools?
Yes. Both indoor and outdoor pools are built fully bespoke.
Do you handle the whole project?
Yes. Anthony manages the project from planning to finish, bringing in specialist contractors where needed.
Is a new pool guaranteed?
Yes. Guarantee terms depend on the work and whether it's carried out in-house or by a specialist contractor, and are confirmed in writing.
Can you service the pool after it's built?
Yes. New pools can move straight onto a weekly, fortnightly or monthly service plan.
Do you build commercial pools?
We work with both domestic and commercial clients.
Which areas do you build in?
Surrey, Sussex, Kent, Hampshire and London.
Related services
Other ways we can help.
Swimming Pool Servicing
Weekly, fortnightly or monthly visits tailored to your pool or spa. Clear water, balanced chemicals, no weekend chores.
Learn more
Swimming Pool Refurbishment
Run start to finish: liner, tiled or fibreglass finishes, re-piping, plant rooms, heating and covers.
Learn more
Plant Room & Heating Installation
New plant rooms and heating systems that run efficiently and reliably.
Learn moreWe provide swimming pool new builds in Guildford, Cobham, Reigate, Horsham, Haywards Heath, Sevenoaks, Tunbridge Wells, Petersfield, Wimbledon, Weybridge, Esher, East Grinstead, Tonbridge, Winchester, Richmond and the wider Surrey, Sussex, Kent, Hampshire and London area. See all our pool and hot tub services or view every area we cover.
Free quote
Let's plan your pool.
Free consultation, honest advice and a design built around your budget.
07879 067691"Fantastic service by Anthony, Owner of Baldwin's Pools. I had some stupid quotes, and told Anthony what I had to spend, and he got my pool project done on budget as agreed, not a pound out... overall the site was kept neat and tidy. Refreshing to deal with this company."
"Excellent service. Completely refurbished pool and replaced surroundings, all done on time and within budget. Also good value annual service plan. Highly recommended."
"Anthony is friendly, professional and competent. Kept me updated all the time."
Request your free site visit
Free site visit and quote. £1m public liability insured.